The Convicted: Popeye's Chicken and Biscuits
The Claim: Earlier this year, on April 22nd, 2009, the fast-food restaurant held a "Popeyes Pay Day"; an 8-piece mixed Bonafide chicken for $4.99--one day only.
The Issue: Franchise in Rochester, New York, ran out of chicken.
Take a look:
Popeyes seemed to fall victim to their own advertising. Their success at getting all their customers to come and buy their fried chicken led to their popularity, and eventually, their fall. This is similar to the KFC event where their promotional marketing for their new burger had attracted so many customers that they ran out of their product.
So the moral of the story is: If you want to sell a product, make sure you have enough of it to sell!
Another issue I've noticed while watching the video is that ALL THE HUNGRY, ANGRY, FRIED-CHICKEN LOVING CUSTOMERS ARE AFRICAN AMERICAN.
What does this imply? Is the news report portraying a stereotype that reinforces the perception that "Black people gotta have their chicken"? I'm sure that whites and people from other ethnic minorities appreciate Popeyes, or fried chicken in general, as much as African Americans do. However, only the Blacks are shown in the clip. They are all expressing their frustration and resentment towards the fast-food chain for what they are craving--chicken.
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